prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
For his part, Reiner was not gone from prime time long. Thomas Doherty, HollywoodReporter, 29 Dec. 2025 January is prime time for bargain buys at some of our favorite stores, helping your dollar go further on everyday needs and big-ticket items alike. Kait Hanson, Southern Living, 28 Dec. 2025 The holiday season is prime time for package delivery jobs through Amazon Flex. Kathy Kristof, San Diego Union-Tribune, 22 Dec. 2025 Midlife is prime time for prevention. Helen Carefoot, Flow Space, 22 Dec. 2025 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 31 Dec. 2025.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
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